Superbowl Sunday – the only time of the year where people are looking forward to watching TV ads. With an average of 111.9 million viewers, businesses pay top dollar to get their name out there. But even with this massive opportunity to get a lot of exposure, some advertisers still drop the ball. I have to admit, even the bad ads are entertaining to watch at times! And so, instead of just highlighting the best ads out there, ranking all the Superbowl ads in unique and perhaps absurd criteria would equal the playing field of all the ads.
Welcome to the inaugural Ac-AD-emy Awards: Superbowl Edition.
“Well that’s different” Creativity Award
The Creativity Award is given to the Superbowl ad that is not satisfied with doing the norm. They went out of their way to direct an ad that leaves you impressed with its delivery, while still embodying its message. Not only has this ad won the inaugural Creativity award, it has also beat out 15,000 other competitors in the QuickBooks’ Small Business Big Game Competition, where the winner gets a free 30 second Superbowl ad sponsored by Quickbooks. Congratulations to Death Wish coffee and it’s Viking-inspired coffee ad that bags them the Creativity Award on their way to Valhalla.
“Like, share, tweet, repeat” Virality award
The Virality award goes to the Superbowl Ad that is most likely to go viral. Ever since the infamous Charlie Bit My Finger video, everyone is looking to find the next big thing to share with their peers. For advertisers, having a video that gets spread organically throughout the internet is a dream come true. This year’s Virality Award goes to Jeep’s “Portraits.” Celebrating their 75th year in business, Jeep used their Superbowl spot to look at the past and showcase their appreciation to the one thing that makes Jeep, Jeep. Their loyal customers. As Simon Sinek says, people don’t buy what you do, they buy why you do it. And Jeep’s story makes me, and everyone other Jeep owner, proud.
It needs to be mentioned that the ad was shot in portrait, instead of the standard landscape format, forgoing the extra real estate. The minimalistic style of the different portraits and its simple story is precisely the reason why it wins this year’s Virality award. Congrats, Jeep, your ad is going to go viral.
“WTF did I just see” WTF award
There is neither a need for an explanation on what the “WTF did I just see” WTF award implies, nor why Mountain Dew’s “Puppy Monkey Baby” wins it. Mountain Dew’s return to the Superbowl after a 15-year absence is definitely a memorable one.
The “Awwwwww” award is given to the ad that gives you the butterflies in your stomach whenever you watch it. You can’t help but smile whenever this ad comes up on TV. Heinz Ketchup’s “Wiener Stampede” did just that. The ad is deceptively simple with its use of several hotdog-dressed Dachshunds and a classic Air Supply tune to show us how hard it is to resist a natural culinary combo. While I do find myself smiling each time I watch this ad, I can’t help but feel bad for the dogs in the back. They really need to ketchup. Congratulations, Heinz Ketchup, for capturing the award and all of our hearts!
Superbowl Ad of the Year
The last category is the most prestigious one of them all. Superbowl Ad of the Year is a culmination of advertising excellence. It celebrates exemplary storytelling that captures the attention of the audience and delivers a solid message that will be remembered.
Without further ado, the inaugural Ac-Ad-emy Award Superbowl Ad of the year goes to Audi’s “Commander.” The ad tells the story of a former astronaut who is living in the past and has lost his motivation in life. When his son shows up with the keys to a new Audi R8, he remembers and reexperiences the thrill of going to the moon, igniting his life once again and bringing back purpose to the former Commander. The tribute to the late David Bowie puts it over the top among its peers, breaking through the stratosphere to win this year’s most prestigious award.